In an era where strides have been made towards gender equality and the dismantling of oppressive societal norms, one insidious form of discrimination remains not just unchallenged but flourishing: ageism. Nowhere is this more evident than in the wellness, fitness and beauty spheres - multi-billion-dollar behemoths that prey on, profit from, and perpetuate the fear of aging, particularly among women. This industry, with its endless array of creams, serums, online courses, supplements and surgical procedures, not only undermines women by equating their worth with youthful appearance but also reinforces ageism as an acceptable prejudice.
These industries capitalizes on the deeply ingrained societal belief that aging is undesirable and must be combated at all costs. This narrative disproportionately affects women, for whom aging is often portrayed as a loss of beauty, desirability, and relevance. The implicit message is clear: to age is to fade into obscurity, to lose one's value in the eyes of society. This relentless messaging not only undermines the self-esteem and confidence of countless women but also diverts their time, energy, and financial resources towards an unattainable goal: eternal youth.
Unlike other forms of discrimination, ageism, especially against women, is still widely accepted and even normalized. It's evident in the media, where older women are either underrepresented or portrayed in stereotypical roles, and in the workplace, where older women often face biases that impact their career progression and financial security. This societal acceptance of ageism not only diminishes the experiences and contributions of older women but also sets a troubling precedent for future generations.
To dismantle the harmful impacts of the anti-aging industry and the broader cultural acceptance of ageism, a radical change in narrative is required.
Mindset changes to challenge the status quo
Celebrate Aging as a Privilege
Aging should be celebrated as a privilege, a journey of growth and wisdom that not everyone gets to experience. By shifting the focus from loss to gain, from what is left behind to what lies ahead, we can start to appreciate the beauty in the natural process of aging. After all, the alternative to aging is not eternal youth but death. I think we can all think of a friend or family member that didn’t get the privilege of getting old. That really puts it into perspective, doesn’t it?
Challenge Ageist Stereotypes
It's crucial to challenge and dismantle the ageist stereotypes that permeate our culture. This involves calling out ageist remarks ( as we would with racist remarks), whether in personal conversations or in the media, and advocating for more diverse and realistic representations of aging women. By breaking down these stereotypes, we can help create a society that values women not for their appearance but for their contributions, experiences, and wisdom.
Invest in Self-Care, Not Anti-Aging
Self-care is about nurturing and respecting our bodies and minds at every stage of life, not about adhering to unrealistic beauty standards. By prioritizing health, wellness, and self-acceptance over anti-aging, we can foster a relationship with ourselves that is based on love and respect rather than fear and denial.
Cultivate Inter-Generational Solidarity
Building bridges between generations can help combat ageism by fostering understanding, respect, and appreciation for the unique experiences and perspectives each age group brings. Inter-generational solidarity can empower women to stand united against societal pressures and advocate for a culture that respects and honours aging. From the maiden to the crone, we all have something to share.
Reclaim the Narrative Around Aging
It's essential to reclaim the narrative around aging from one of decline to one of opportunity. This involves celebrating older women's achievements, highlighting their ongoing contributions to society, and creating spaces where their voices are heard and valued. By doing so, we can begin to dismantle the cultural obsession with youth and build a more inclusive, equitable society that honors aging as an integral part of the human experience.
Lifestyle changes that support healthy aging
These recommendations come from a place of embracing aging, empowering women to live all their years with strength, grace, and autonomy.
Nourish the Body with Wholesome Foods
Adopting a diet rich in whole foods, such as fruits, vegetables, whole grains, and lean proteins, supports overall health and well-being. Nutritious food fuels the body, enhances cognitive function, and provides the energy needed to engage in daily activities and passions. By prioritizing nourishment over restriction, we honor our bodies' changing needs and celebrate the diverse ways in which they support us throughout our lives.
Cultivate Movement for Joy, Not Just Exercise
Physical activity is a cornerstone of healthy aging, but the focus should be on movement that brings joy and vitality, rather than punishing routines aimed at maintaining youthfulness. Whether it's dancing, hiking, yoga, or swimming, choosing activities that inspire and invigorate us reinforces the idea that our bodies are instruments for living fully, not just objects to be sculpted and critiqued. That said, if you love nothing more than a sweaty session in the gym or trying to beat your personal best in the weights room then do that!
Embrace Mental Well-being and Continuous Learning
Mental and emotional health are just as important as physical health. Practices like mindfulness, meditation, and journaling can help manage stress and foster a sense of inner peace. Moreover, engaging in continuous learning—whether through reading, taking courses, or picking up new hobbies—keeps the mind sharp and promotes a sense of curiosity and growth that transcends age. I love trivia nights and can be found every second Tuesday at my local RSA using the wisdom that all my years have gifted me!
Foster Meaningful Connections
Relationships and social connections are vital for emotional health and longevity. Building and maintaining strong relationships with friends, family, and community members provide support, love, and a sense of belonging. These connections remind us that our value is not tied to our age or appearance but to the depth of our relationships and the impact we have on those around us. Make sure those meet ups with your friends don’t become few and far between - plan some dinners, some festivals, some nights out dancing! You are a long time dead - do all those things!
Prioritize Rest and Renewal
Adequate rest, including quality sleep and periods of relaxation, is crucial for the body's repair processes and for maintaining mental health. In a society that often glorifies busyness, prioritizing rest is a radical act of self-care. It allows us to recharge, reflect, and show up in the world as our best selves.
NUTRITION that supports healthy aging
Omega-3 Rich Foods: The Heart and Brain Nourishers
Incorporating foods high in omega-3 fatty acids, such as salmon, flaxseeds, and walnuts, is crucial for maintaining heart health and cognitive function. Omega-3s are known for their anti-inflammatory properties, which can protect against chronic diseases and support brain health, embodying the essence of vitality and resilience as we age.
Leafy Greens: The Antioxidant Powerhouses
Leafy greens like spinach, kale, and Swiss chard are rich in vitamins, minerals, and antioxidants that combat oxidative stress, a key factor in aging. These nutrient-dense vegetables support cellular health, eye health, and cognitive function, symbolizing the vitality and renewal that come with a diet rooted in the Earth's bounty.
Berries: The Cognitive Protectors
Berries, with their high antioxidant content, are not just delicious but also potent protectors of cognitive health. Blueberries, strawberries, and raspberries can help improve memory and reduce the risk of cognitive decline, representing the sweetness and richness of life, reminding us to savor each moment as we age.
Protein-Rich Foods: The Muscle and Strength Builders
Ensuring adequate protein intake through sources like lean meats, fish, legumes, and tofu is crucial for preserving muscle mass, which naturally diminishes with age. Protein-rich foods support metabolic health, aid in recovery, and contribute to maintaining strength and mobility, embodying the resilience and fortitude we aspire to as we age.
Fermented Foods AND FIBRE: The Gut Health Guardians
Fermented foods such as yogurt, kefir, sauerkraut, and kimchi are rich in probiotics, which are essential for maintaining gut health. Similarly high fibre foods are help feed good bacteria and support healthy motility. A healthy gut microbiome is linked to improved immune function, mental health, and overall well-being, reflecting the interconnectedness of our bodily systems and the importance of nurturing our inner ecosystem as we age.
HERBS that support healthy aging
Ashwagandha: The Strengthener
Ashwagandha, revered in Ayurvedic traditions, is celebrated for its adaptogenic properties, helping the body to adapt to stress and maintain balance. It boosts the immune system, increases stamina, and supports adrenal health, making it an essential herb for those seeking to navigate the aging process with resilience and vigor. Ashwagandha embodies the essence of enduring strength, empowering individuals to face life's challenges with steadfastness and poise.
Reishi Mushroom: The Immune Enhancer
Reishi mushroom, known as the "Mushroom of Immortality" in traditional Chinese medicine, is prized for its ability to bolster the immune system and promote longevity. Its adaptogenic qualities help balance the body's response to stress, while its antioxidants support cellular health. Reishi symbolizes the harmony and balance we aspire to achieve in our later years, offering deep immune support and a sense of peaceful vitality.
Rosemary: The Memory Supporter
Rosemary, with its fragrant aroma, is not only a culinary delight but also a potent herb for cognitive health. It's known to enhance memory, concentration, and overall brain function, making it particularly valuable for maintaining cognitive agility as we age. Rosemary represents remembrance and clarity, providing natural support to keep our minds sharp and focused.
Ginkgo Biloba: The Mind Sharpener
Ginkgo Biloba is esteemed for its remarkable ability to improve cognitive function. It enhances blood flow to the brain, supporting memory, focus, and overall mental acuity. Ginkgo Biloba is a symbol of resilience and longevity, offering hope and support for maintaining mental clarity and cognitive health through the aging journey.
Turmeric: The Protector
Turmeric, renowned for its vivid color and powerful anti-inflammatory properties, supports joint health, cognitive function, and cardiovascular health. The active compound curcumin provides comprehensive benefits essential for healthy aging. Turmeric embodies the protective spirit, safeguarding our health and vitality against the natural wear and tear of time.
Incorporating these herbs and mushrooms into our daily regimen can profoundly impact our resilience, strength, and vitality as we embrace the natural aging process. They remind us that aging is not a decline but a rich opportunity for growth, wisdom, and deepening strength. By drawing on the resilience found in nature, we can approach each new chapter of life with grace, vitality, and a deep sense of well-being, celebrating the journey of aging as a testament to our life's experiences and the wisdom we've gained along the way.
To conclude - the societal acceptance of ageism, undermines women by promoting a narrow, unrealistic ideal of beauty and health. To counteract this, we must embrace aging as a natural, inevitable process and challenge the narratives that devalue women as they age. By celebrating aging, challenging stereotypes, and prioritizing being healthy over being youthful, we can create a society that respects and values women at every stage of life. In doing so, we affirm that aging is not a condition to be treated but a part of life to be embraced, with the only alternative being not to age at all.